Our Mission

More Good

We want more people to do more in more ways
for longer to make the world a better place.

Our Promise

When we work with you to help change the world we promise to…

Be authentic – we will tell you what you need to hear not necessarily what you want to hear.

Listen – we seek first to understand your unique situation, challenge and opportunities.
There is no cookie cutter.

Engage – we bring people along through interactive workshops and interviews to make sure different views are heard and everyone has buy in.

Use and create evidence – through interviews, data analysis, rigorous testing and market research we make recommendations from a sound base of knowledge.

Be emotional – facts and proof can only go so far in creating change. We know that for supporters, beneficiaries and even organisational leaders it is feelings that truly drive change. We are emotional marketers.

Work together – we are your partners in change and growth. Neither of us can achieve what we want for the world alone. Together we can.

More Different

Apart from a grammatically challenging headline, this is what our clients tell us makes us different…

Experienced leaders – we have all managed large fundraising and marketing teams in complex organisations. We know how hard it is.

Insight driven – we have conducted more research into supporter behaviour than anyone else in Australia. We know why people do what they do.

Holistic approach – we understand the integration and reliance between fundraising, brand and services marketing. We join the dots.

Mindset – we are natural born optimists, we are solution focussed, curious and commercially minded. We want to see measurable outcomes.

Likeable – we are decent, authentic people, passionately committed to changing the world. Our work is serious but we always make time to laugh.

Our Theory of Change

These days everyone has a theory of change, so here’s ours! With combined experience of over 100 years of not for profit leadership – this is what we believe determines your success.

To change the world you need..

Culture – an organisation that understands and is committed to exceeding the expectations of its customers and is proud to fundraise

Insight – a deep understanding of why people do what they do, what needs you can meet and how to create passionate advocates

Strategy – to focus your limted resources to solve the most critical problems, build on the greatest strengths and create the biggest impact

Innovation – the systematic and rigorous pursuit of new ways to solve entrenched problems

Experience management – creation of powerful memories and feelings that change how people feel and what they do

Watch the Key Drivers of Fundraising Success Video

Working together

Every project is different but this is how we will approach working with you
Coffee – let’s chat about what is going on and whether we are the right people to help

Immersion – we need to know your world. We will absorb the history and listen to the views of stakeholders, leaders and staff.

Diagnosis – we uncover the facts around what is happening

Hypothese – why is it happening and what is possible for the future

Directions – what will it take to change

Support – ongoing mentoring and monitoring to keep things on track

Who we have worked with

Fundraising Case Study

See how our Fundraising Strategy helped Ronald McDonald House Charities

Customer Experience Case Study

The Salvation Army Eastern Territory worked with More Strategic to develop a three year strategy…

Marketing & Research Case Study

Changing attitudes to Domestic Violence
  • Lisa Allan
    “More Strategic are truly a rare find. They can tackle projects from a strategic perspective, adding the value of research and analytics, brand impact and understanding, all the way to the broader supporter experience. They deliver results that are both meaningful and successful. I have no hesitation recommending the team at More Strategic!”
    Lisa Allan
    National Marketing Manager, The Smith Family
  • Peter Loveridge
    “We have worked with More Strategic on number of projects over the last few years including a Fundraising audit and review, corporate partnerships strategy and now a comprehensive supporter segmentation program. I have come to value their insights, knowledge and strategic thinking and in particular digging for the donor insight nuggets which importantly ensures we can make good decisions for our donors and the organisation. I see them as a valued partner as we develop our capacity, helping us to develop our strategy on many levels including with the Board”
    Peter Loveridge
    Customer & Services Director - St John NZ
  • Marcus Gehrig
    “We have worked with More Strategic to get a comprehensive picture of how Minda is viewed by the public and supporters; and their research has played an integral role in our marketing strategy. This included a significant project to understand how clients approach service choices within the NDIS framework. The insights this work generated have been invaluable and I have always found their research to be thorough, insightful and delivered with a smile”
    Marcus Gehrig
    Executive Manager, Strategic Marketing and Fundraising - Minda Incorporated
  • Trudi Mitchell
    “More Strategic...provided us with end to end support in producing two insightful surveys, helping us to understand our donors better and enabling us to successfully develop relationships in areas of bequests, major gifts, community fundraising, regular giving etc. After each survey, three years apart, More Strategic provided us with detailed analysis of results and demonstrated an increase in donor satisfaction.”
    Trudi Mitchell
    Deputy National Director, UNHCR
  • Barbara Ryan
    “More Strategic have been great partners for RMHC and were the catalyst for our spectacular fundraising growth over the past 8 years. They took the time to really understand our complex governance model and stakeholder needs to put forward a compelling case for investment in fundraising capacity. We have continued to work with them on our proposition, structure and strategy and we value their authentic, evidence based approach. The staff are passionate about fundraising and are professional, approachable and always willing to assist. We wouldn’t be where we are today without them.”
    Barbara Ryan
    CEO Ronald McDonald House Charities
  • Paul Davies
    "The team at More Strategic have been invaluable at bringing best practice industry insight and expertise to our fundraising team. They provided us with a structured process of strategic review - of what we were doing, and who we were talking to about what.  Their attitude and approach made them fun to work with, but challenging and innovative.  Most importantly, they have left us with a capacity and knowledge to apply and use on our own in the future."
    Paul Davies
    General Manager, Marketing, Guest and Commercial Operations, Taronga Conservation Society Australia
  • Luke Bell
    “Today we’ve had a customer experience workshop run by the More Strategic team and it’s been amazing to put their new structure and their way of working in place to really look at our programs and the way that we engage our supporters from the supporter perspective and finding ways to make the supporter experience even better. It’s been terrific.”
    Luke Bell
    Previously Head of Relationship Fundraising, Oxfam now GM Fundraising Vision Australia
  • Laura Henry
    “The supporter journey workshop was an incredibly beneficial experience and has helped to foster a better understanding of how we can engage people in the mission of Wayside. Drawing on the insight of people from across the organisation, including everyone from board members and the CEO to frontline social workers, will help to spread the responsibility of creating a supporter-centric organisation.”
    Laura Henry
    Head of Marketing and Fundraising, The Wayside Chapel
  • Libby Davies
    “White Ribbon Australia has benefited from the strategic communications support of More Strategic since 2012. They bring high level expertise and relevant knowledge of the for purpose sector that effectively grounds this work and guides the team and board of White Ribbon. Their strategic approach to the communication challenges we face in the primary prevention space, coupled with their knowledge of relevant public health campaigns, have supported the development of White Ribbon's effective creative direction."
    Libby Davies
    CEO - White Ribbon Australia
  • Rob Edwards
    “More Strategic are thought leaders for the fundraising sector so when we needed research on public attitudes to fundraising they were our first call. They have a good  understanding of donor motivations and expectations as well as excellent research methodology. By bringing in a panel of known donors, linking responses to transactional data and delivering a highly tailored online survey they delivered powerful insights. The findings and recommendation will help shape how we act to make sure fundraising is sustainable for years to come. They are smart, engaging and really know their stuff”
    Rob Edwards
    CEO Fundraising Institute of Australia