Marketing & Research
You are in the most competitive market. There are more than 600,000 not for profits vying for attention, seeking funds and offering services. Standing out from the crowd demands effective marketing. Clarity about what you stand for and what makes you different. What makes you the better choice.
Integration between your fundraising, communications, social media messages and services marketing will ensure people have a consistent picture of who you are.
Understanding who your audiences are, what they are looking for and why they should choose you is vital if you are going to talk to them in a way that resonates.
“We had the challenge of defining a cash proposition that would work for acquisition on street – something Amnesty in Australia hadn’t done for years. Gavin facilitated a process that helped the team work logically through the challenge. Using consumer insights at the core, it got us to a clear and unique concept that was a powerful expression of our work and proved a success when we trialled it. All in all; a successful outcome from an enjoyable and engaging process”
“More Strategic are thought leaders for the fundraising sector so when we needed research on public attitudes to fundraising they were our first call. They have a good understanding of donor motivations and expectations as well as excellent research methodology. By bringing in a panel of known donors, linking responses to transactional data and delivering a highly tailored online survey they delivered powerful insights. The findings and recommendation will help shape how we act to make sure fundraising is sustainable for years to come. They are smart, engaging and really know their stuff”
“White Ribbon Australia has benefited from the strategic communications support of More Strategic since 2012. They bring high level expertise and relevant knowledge of the for purpose sector that effectively grounds this work and guides the team and board of White Ribbon. Their strategic approach to the communication challenges we face in the primary prevention space, coupled with their knowledge of relevant public health campaigns, have supported the development of White Ribbon's effective creative direction."
“More Strategic...provided us with end to end support in producing two insightful surveys, helping us to understand our donors better and enabling us to successfully develop relationships in areas of bequests, major gifts, community fundraising, regular giving etc. After each survey, three years apart, More Strategic provided us with detailed analysis of results and demonstrated an increase in donor satisfaction.”
“We have worked with More Strategic to get a comprehensive picture of how Minda is viewed by the public and supporters; and their research has played an integral role in our marketing strategy. This included a significant project to understand how clients approach service choices within the NDIS framework. The insights this work generated have been invaluable and I have always found their research to be thorough, insightful and delivered with a smile”
“We have worked with More Strategic on number of projects over the last few years including a Fundraising audit and review, corporate partnerships strategy and now a comprehensive supporter segmentation program. I have come to value their insights, knowledge and strategic thinking and in particular digging for the donor insight nuggets which importantly ensures we can make good decisions for our donors and the organisation. I see them as a valued partner as we develop our capacity, helping us to develop our strategy on many levels including with the Board”