Marketing & Research

You are in the most competitive market. There are more than 600,000 not for profits vying for attention, seeking funds and offering services. Standing out from the crowd demands effective marketing. Clarity about what you stand for and what makes you different. What makes you the better choice.

Integration between your fundraising, communications, social media messages and services marketing will ensure people have a consistent picture of who you are.

Understanding who your audiences are, what they are looking for and why they should choose you is vital if you are going to talk to them in a way that resonates.

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    Market Research

    To influence behaviour we must understand why people do what they do. We formed more to help Not for Profits better understand their audience motivations whether they are donors, supporters or beneficiaries. We have conducted more than 100 research projects and listened to the views of more than 40,000 donors to help you attract, keep and extend your networks.

    View Testimonial

    “More Strategic are thought leaders for the fundraising sector so when we needed research on public attitudes to fundraising they were our first call. They have a good  understanding of donor motivations and expectations as well as excellent research methodology. By bringing in a panel of known donors, linking responses to transactional data and delivering a highly tailored online survey they delivered powerful insights. The findings and recommendation will help shape how we act to make sure fundraising is sustainable for years to come. They are smart, engaging and really know their stuff”.

    Rob Edwards, CEO Fundraising Institute of Australia

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    Brand and Proposition Development

    In a cluttered and competitive market it is essential to tell your story in a way that makes it clear why you are different and exceptional. Your brand is no longer what you say and do but what people say  and hear about you. We have helped not for profits express what they stand for and created compelling, irresistible “reasons to give”

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    “We had the challenge of defining a cash proposition that would work for acquisition on street – something Amnesty in Australia hadn’t done for years. Gavin facilitated a process that helped the team work logically through the challenge. Using consumer insights at the core, it got us to a clear and unique concept that was a powerful expression of our work and proved a success when we trialled it. All in all; a successful outcome from an enjoyable and engaging process”

    Jeremy Bennett, Acquisition Manager, Amnesty International Australia

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    Supporter Engagement Surveys

    You can extend your supporters to do more for your cause using our lead generation and nudge surveys. Using our powerful technology platform we can provide highly tailored content, deep analysis and benchmarking reports on engagement, communications satisfaction and Net Endorser Score. By importing behavioural data from your CRM system we can drill down to analyse and compare the opinions of different supporter types, value and longevity.

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    “More Strategic…provided us with end to end support in producing two insightful surveys, helping us to understand our donors better and enabling us to successfully develop relationships in areas of bequests, major gifts, community fundraising, regular giving etc. After each survey, three years apart, More Strategic provided us with detailed analysis of results and demonstrated an increase in donor satisfaction.”

    Trudi Mitchell, Deputy National Director, UNHCR

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    Marketing Strategy

    We help charities to harness their limited resources for maximum impact by creating a united marketing, fundraising and services strategy that is connected across departments and channels.

    View Testimonial

    “We have worked with More Strategic to get a comprehensive picture of how Minda is viewed by the public and supporters; and their research has played an integral role in our marketing strategy. This included a significant project to understand how clients approach service choices within the NDIS framework. The insights this work generated have been invaluable and I have always found their research to be thorough, insightful and delivered with a smile”

    Marcus Gehrig – Executive Manager, Strategic Marketing and Fundraising – Minda Incorporated

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    Social and Services Marketing

    We value and apply the power of commercial marketing principles to better serve your constituents whether they be service users, individuals seeking behaviour change or those advocating on behalf of others.

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    Empathy Personas (RFM2)

    To help target the right people with the right messages we have developed our own market segmentation model with associated personas. Based on more than six years of research it ensures your communications connect with the values, motivations and beliefs of your supporters

    View Testimonial

    “We have worked with More Strategic on number of projects over the last few years including a Fundraising audit and review, corporate partnerships strategy and now a comprehensive supporter segmentation program. I have come to value their insights, knowledge and strategic thinking and in particular digging for the donor insight nuggets which importantly ensures we can make good decisions for our donors and the organisation. I see them as a valued partner as we develop our capacity, helping us to develop our strategy on many levels including with the Board”

    Peter Loveridge – Customer & Services Director – St John NZ

case-experience-management

Marketing and Research Case Study

Changing attitudes to Domestic Violence…
View Case Study
  • Jeremy Bennett
    “We had the challenge of defining a cash proposition that would work for acquisition on street – something Amnesty in Australia hadn’t done for years. Gavin facilitated a process that helped the team work logically through the challenge. Using consumer insights at the core, it got us to a clear and unique concept that was a powerful expression of our work and proved a success when we trialled it. All in all; a successful outcome from an enjoyable and engaging process”
    Jeremy Bennett
    Acquisition Manager, Amnesty International Australia
  • Rob Edwards
    “More Strategic are thought leaders for the fundraising sector so when we needed research on public attitudes to fundraising they were our first call. They have a good  understanding of donor motivations and expectations as well as excellent research methodology. By bringing in a panel of known donors, linking responses to transactional data and delivering a highly tailored online survey they delivered powerful insights. The findings and recommendation will help shape how we act to make sure fundraising is sustainable for years to come. They are smart, engaging and really know their stuff”
    Rob Edwards
    CEO Fundraising Institute of Australia
  • Libby Davies
    “White Ribbon Australia has benefited from the strategic communications support of More Strategic since 2012. They bring high level expertise and relevant knowledge of the for purpose sector that effectively grounds this work and guides the team and board of White Ribbon. Their strategic approach to the communication challenges we face in the primary prevention space, coupled with their knowledge of relevant public health campaigns, have supported the development of White Ribbon's effective creative direction."
    Libby Davies
    CEO - White Ribbon Australia
  • Trudi Mitchell
    “More Strategic...provided us with end to end support in producing two insightful surveys, helping us to understand our donors better and enabling us to successfully develop relationships in areas of bequests, major gifts, community fundraising, regular giving etc. After each survey, three years apart, More Strategic provided us with detailed analysis of results and demonstrated an increase in donor satisfaction.”
    Trudi Mitchell
    Deputy National Director, UNHCR
  • Marcus Gehrig
    “We have worked with More Strategic to get a comprehensive picture of how Minda is viewed by the public and supporters; and their research has played an integral role in our marketing strategy. This included a significant project to understand how clients approach service choices within the NDIS framework. The insights this work generated have been invaluable and I have always found their research to be thorough, insightful and delivered with a smile”
    Marcus Gehrig
    Executive Manager, Strategic Marketing and Fundraising - Minda Incorporated
  • Peter Loveridge
    “We have worked with More Strategic on number of projects over the last few years including a Fundraising audit and review, corporate partnerships strategy and now a comprehensive supporter segmentation program. I have come to value their insights, knowledge and strategic thinking and in particular digging for the donor insight nuggets which importantly ensures we can make good decisions for our donors and the organisation. I see them as a valued partner as we develop our capacity, helping us to develop our strategy on many levels including with the Board”
    Peter Loveridge
    Customer & Services Director - St John NZ
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