More Profitability Benchmarking

More Profitability Benchmarking gives you the full picture of your fundraising performance by looking at and comparing income, expenditure and salary costs across each fundraising program.

For the past six years we have provided data driven evidence to more than 80 organisations to help guide their strategy and fundraising investments.

In 2022 we will be partnering with The Benchmarking Project to provide even richer evidence by linking our profitability benchmarking to their deep transactional analysis.

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    Why Benchmark?

    By Joining the More Profitability Benchmarking you can:

    • Set more accurate budgets
    • Measure and report relative program performance to other charities
    • Determine appropriate levels of investment in fundraising
    • Demonstrate to Boards where you’re doing well and where to focus effort
    • Enhance Board understanding and confidence to invest in fundraising
    • Review staff productivity
    • Gain a view of your data that internal resources and expertise alone cannot see
    • Get expert guidance and strategic advice from highly experienced and influential fundraisers
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    What you get

    Dashboard Reports

    These summaries are valuable for showing results at a leadership level covering annual and 5 year growth in gross and net terms, changes in return, market share and income per head of population.

    Macro Comparisons

    Our macro analysis covers nearly $4.5b of income across 66 charities over the past 5 years to give a robust picture of return rates.

    Trend Reports

    Our accelerator charts show the rate of change in income compared to the rate of change in expenditure by size of organisation helping you to quickly see if your program is over or under performing compared to others.

    Mix Reports

    We provide a detailed breakdown of the reliance for each type of fundraising and compare this to the cost income ratio by size of charity allowing you see at a glance where to focus your efforts in the future.


    Return and Ratio Reports

    Return and ratio reports show the return compared to each organisation, organised by size,
    so you can make a more effective comparison.

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    We encourage organisations to participate in The Benchmarking Project in partnership with our benchmarking service.

    There are 2 x packages available – report only and the full insights package which includes a 2 hour presentation on the strategic implications and opportunities in your benchmarking:


    Overall Fundraising

    Compare to macro Analysis

    Individual Program reports

    5 year Trends

    Fundraising Success Survey

    2 hour presentation

    Investment: $4,000

    FIA Member Investment: $3,200


    Overall Fundraising

    Compare to macro Analysis

    Individual Program reports

    5 year Trends

    Fundraising Success Survey

    2 hour presentation

    Investment: $2,000

    FIA Member Investment: $2,000

    Insights package features comprehensive 25 page reports on areas of fundraising.

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    The Benchmarking Partnership

    For more information on the membership options for The Benchmarking Project

    Click here

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    It's easy to get Insights

    Step 1
    Complete our simple template showing income, direct costs and staffing spend

    Step 2
    1-hour meeting to sanity check all data

    Step 3
    Insights and opportunities revealed via over 400 charts and a 2-hour workshop with industry leading consultants Martin Paul and Ruth Wicks

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    Fundraising Success Survey

    Sign up to More Profitability Insights Package and as a bonus you will get unique access to a study of the fundraising success factors across your organisation.

    Fundraising success comes from a unique combination of an organisational culture that loves to fundraise, great insights about why people give and a well-resourced realistic strategy for growth.

    More Strategic has developed and delivered a 15-question survey that assesses and benchmarks the key drivers of fundraising performance across 4 key areas;



    1. Market
    2. Employee Promoter Score


    1. Portfolio
    2. Performance
    3. Potential

    Success Drivers

    1. Leadership
    2. Governance
    3. Brand
    4. Staffing
    5. Strategy
    6. Systems
    7. Innovation

    Experience Management

    1. Performance
    2. Measurement
    3. Practice

    We will invite organisational leaders and the fundraising team to complete the survey and in the workshop share the findings from across the organisation and in comparison to other not for profits.

    Sample Fundraising Success Survey graph

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    Download Benchmarking Brochure:

    Open / Download .PDF

    Download Full Benchmarking Proposal:

    Open / Download .PDF

    Download “Impact of Covid-19 on Fundraising July 2020” Report:

    Open / Download .PDF

    Download More Profitability Flyer:

    Open / Download .PDF
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    Sign Up

    Complete form for a call back:

    Or Contact:


    Call: 0435306202

  • Warrick Saunders

    “We participated in More Strategic’s Profitability Benchmarking for the first time in 2017 and have been impressed by the number of meaningful insights it has provided into the sector as a whole and MSF’s program in particular.  Through the workshop More Strategic provided robust commentary on industry trends and pulled out the priority areas of focus for MSF in order to maximize performance.  I have no hesitation in recommending participation in this study to any charity wanting to better understand their program performance, to drive strategic investment and to grow their fundraising program”

    Warrick Saunders
    Director Fundraising at Medicines Sans Frontiere
Understand and influence your supportersUncover more bequest and mid value prospects; benchmark supporter satisfaction and use deep insights with our smart online supporter surveys.

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