Fundraising Strategy Case Study: Ronald McDonald House Charities

The Problem

When we first worked together, the challenge for RMHC was to build up resources and mobilise fundraising across the country. With a complex governance structure  and powerful stakeholders getting everyone on board and securing funding was essential.

What we did

Through in depth interviews, workshops and benchmarking we were able to make the case for investing in greater national fundraising leadership and local House fundraising representation. With a sound strategy and clear expectations RMHC secured funding for these changes. We have continued our relationship with RMHC for more than eight  years providing proposition support, mentoring and further business cases for even greater growth.

The result

Since the strategy was adopted the growth has been spectacular. Income has grown from $2.8m to more than $7m from House Chapters alone; and the fundraising team, which was once just 4 people, now boasts 20 proactive, driven, well-managed fundraisers. We continue to work with the client to help them meet the needs of more families of sick kids

“More Strategic have been great partners for RMHC and were the catalyst for our spectacular fundraising growth over the past 8 years. They took the time to really understand our complex governance model and stakeholder needs to put forward a compelling case for investment in fundraising capacity. We have continued to work with them on our proposition, structure and strategy and we value their authentic, evidence based approach. The staff are passionate about fundraising and are professional, approachable and always willing to assist. We wouldn’t be where we are today without them.”

Barbara Ryan

CEO Ronald McDonald House Charities

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