Fundraising Strategy

We can help you raise more money using our experience, analysis, benchmarking and engaging workshops.

Fundraising is the fuel that powers your social impact. Without money nothing changes. Fundraising success comes from creating an organisational culture that is proud to fundraise, understanding why people give to you and managing a portfolio of fundraising programs that maximise your return on effort and investment.

More Strategic has experience across all fundraising disciplines from Individual Giving Acquisition, Retention and Development to Major and Middle Donor cultivation and stewardship to Bequests and Events and everything inbetween.

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    Fundraising Strategy & Audits

    Our fundraising strategies help you focus your time, energy and investment into the areas that offer you the greatest long term return. We uncover insights, apply evidence and use our experience to develop the right fundraising strategy for your organisation that everyone supports and buys into.

    View Testimonial

    More Strategic have been great partners for RMHC and were the catalyst for our spectacular fundraising growth over the past 8 years. They took the time to really understand our complex governance model and stakeholder needs to put forward a compelling case for investment in fundraising capacity. We have continued to work with them on our proposition, structure and strategy and we value their authentic, evidence based approach. The staff are passionate about fundraising and are professional, approachable and always willing to assist. We wouldn’t be where we are today without them.”

    Barbara Ryan, CEO Ronald McDonald House Charities

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    Fundraising data analysis and modelling

    We love data! Yes, we are data nerds as well as creative thinkers! Nothing makes us happier than a monster spreadsheet and a set of pivot tables. As well as bespoke analysis we have created beautifully simple (they are horrendously complicated behind the scenes) models for fundraising investment and budget management.

    View Testimonial

    “I highly recommend Martin for his analytical skills, his ability to ask great questions as well as offering great insights, and the enthusiasm and passion he brings to supporting community organisations to achieve their purpose.”

    Newtown neighbourhood centre

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    Benchmarking

    To manage growth NFP’s must measure relative performance. Our Profitability Benchmarking provides in depth comparisons of income, direct costs and salaries across 14 categories of fundraising providing comparative cost income ratio, growth rates, return on investment in staff, fundraising mix and much more – in fact over 300 charts more!

    Watch 'Cost Effectiveness Benchmarking' Video
    See an example 'Fundraising Performance' chart
    See a 'Full Fundraising Cost Income Ratio' chart
  • Fundraising Innovation

    Through ideation processes, interactive workshops and establishing a culture of innovation we can help you find new ways to reach new audiences and raise new funds.

    View Testimonial

    “Gavin was a great to work with at Cancer Research UK. His imaginative and strategic approach provided great stimulus for our work on innovation. He had a tenacious desire to ensure we were focused on supporter needs, not just our own fundraising requirements”

    Rob Cummins: Head of Fundraising Strategy and Operations at NSPCC

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    Fundraising Program strategies

    We can develop tailored, insight driven strategies for specific areas of fundraising including:

    Events – we understand and love fundraising events. We have managed or reviewed many of Australia’s top events (Relay for Life, Australia’s Biggest Morning Tea, 40 Hour Famine, CEO Sleepout). We have researched peer to peer fundraising for 5 years and conducted Australia’s only events benchmarking study.

    Individual giving – we have helped many organisations successfully make the case for investment in multi channel donor acquisition and retention programs using our powerful More Money Predictor.

    Corporate partnerships – as commercial marketeers we understand what corporates need from a relationship with you

    Bequests marketing – as founders and Board members of the Include a Charity campaign we have insight and great commitment to the power of effective gifts in wills programs

    Supporter management –  we can help you better serve your supporters through improved back office systems to interactive online engagement surveys

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Fundraising Strategy Case Study

Ronald McDonald House Charities
View Case Study
  • Paul Davies
    "The team at More Strategic have been invaluable at bringing best practice industry insight and expertise to our fundraising team. They provided us with a structured process of strategic review - of what we were doing, and who we were talking to about what.  Their attitude and approach made them fun to work with, but challenging and innovative.  Most importantly, they have left us with a capacity and knowledge to apply and use on our own in the future."
    Paul Davies
    General Manager, Marketing, Guest and Commercial Operations, Taronga Conservation Society Australia
  • Barbara Ryan
    “More Strategic have been great partners for RMHC and were the catalyst for our spectacular fundraising growth over the past 8 years. They took the time to really understand our complex governance model and stakeholder needs to put forward a compelling case for investment in fundraising capacity. We have continued to work with them on our proposition, structure and strategy and we value their authentic, evidence based approach. The staff are passionate about fundraising and are professional, approachable and always willing to assist. We wouldn’t be where we are today without them.”
    Barbara Ryan
    CEO Ronald McDonald House Charities
  • Rob Cummins
    “Gavin was a great to work with at Cancer Research UK. His imaginative and strategic approach provided great stimulus for our work on innovation. He had a tenacious desire to ensure we were focused on supporter needs, not just our own fundraising requirements”
    Rob Cummins
    Head of Fundraising Strategy and Operations at NSPCC
  • Newtown neighbourhood centre
    “I highly recommend Martin for his analytical skills, his ability to ask great questions as well as offering great insights, and the enthusiasm and passion he brings to supporting community organisations to achieve their purpose.”
    Newtown neighbourhood centre