More thoughts
September 21, 2021
Donors give for different reasons. Understanding what matters to your donors will help you form stronger bonds and provide communications that resonate. This short video explores […]
September 21, 2021
Based on the views of 15,000 donors to 19 charities discover what influences their decision making.
September 1, 2021
Understand and influence your supporters It’s never been more important to understand how your donors are feeling and to develop deeper relationships based on their identity, […]
October 22, 2020
In mid September 2020 we surveyed a nationally representative sample of Australians to understand how the pandemic has influenced their finances and giving decisions. The findings […]
September 2, 2020
We have tracked data from 40 charities over the period March to June 2020 to understand the impact of the pandemic on each type of fundraising […]
September 1, 2020
In March 2020 over 500 fundraisers responded to our survey on the potential impact of the coronavirus pandemic on fundraising and fundraisers. We have subsequently been […]
September 1, 2020
The bushfires of late 2019/early 202 were frightening and devastating for so many. But they also showed the incredible generosity of everyday Australians through an extraordinary […]
March 8, 2018
Please share!
October 26, 2017
Attending the International Fundraising Congress last week in the Netherlands, someone reminded me of this fantastic TED talk by Simon Sinek, author of ‘Start with Why’ […]
