How someone feels shapes how they behave.
Experiences are intangible, variable and incredibly powerful. To have the greatest impact on the world you must understand what motivates your supporters, how they feel about their interactions with you and how to influence their behaviour. Our unique combination of research, technology and understanding of emotional marketing will enable you to create engaging supporter journeys that lead to more action.
We have worked with:
“Today we’ve had a customer experience workshop run by the More Strategic team and it’s been amazing to put their new structure and their way of working in place to really look at our programs and the way that we engage our supporters from the supporter perspective and finding ways to make the supporter experience even better. It’s been terrific.”
“The supporter journey workshop was an incredibly beneficial experience and has helped to foster a better understanding of how we can engage people in the mission of Wayside. Drawing on the insight of people from across the organisation, including everyone from board members and the CEO to frontline social workers, will help to spread the responsibility of creating a supporter-centric organisation.”