Meet our team

We have collective experience of over 100 years working with and for the not for profit sector.  Get in contact today to see how we could work together so you can have more impact.

Gavin Coopey

Director

0437 385 313


Specialties: Strategic Communications; Brand development and Fundraising proposition strategies, qualitative market research facilitation and quantitative research management. Innovation and new product development programs; Corporate Partnerships and Major Donors.

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Martin Paul

Director

0435 306 202


Specialties: Strategy development, cross functional working, culture assessments, financial benchmarking, market research surveys, experience management, behavioural economics nudges.

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Georgina King

Senior Consultant

0488 013 581


Specialties: Integrated individual giving across direct marketing, bequest and major donors, Multi channel specialist, Coaching direct marketers, Deep dive analytics and testing methodologies, Capacity building and mentorship, market research surveys, Fundraising diagnostics and health checks.

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Karen Armstrong

Senior Consultant

0402 450 451


Specialties: Marketing strategy, experience management, emotional storytelling, event & corporate fundraising, brand management, AI in fundraising

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Ruth Wicks

Senior Consultant

0404 041 021


Specialties: Mass market Individual Giving acquisition, retention and development, 2-step, Digital optimisation and integration, events, bequests, high-value donor management.

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Julie Roberts

Director at More Strategic UK Ltd

+44 7494 356853


Specialties: Strategy development in Community Fundraising, peer-to-peer and mass participation events, mentoring, implementation coaching, supporter research projects (supporter understanding, mystery shopping, benchmarking, virtual events, peer to peer data insights).

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