Meet our team
We have collective experience of over 100 years working with and for the not for profit sector. Get in contact today to see how we could work together so you can have more impact.
Gavin Coopey
Director
Specialties: Strategic Communications; Brand development and Fundraising proposition strategies, qualitative market research facilitation and quantitative research management. Innovation and new product development programs; Corporate Partnerships and Major Donors.
Martin Paul
Director
Specialties: Strategy development, cross functional working, culture assessments, financial benchmarking, market research surveys, experience management, behavioural economics nudges.
Georgina King
Senior Consultant
Specialties: Integrated individual giving across direct marketing, bequest and major donors, Multi channel specialist, Coaching direct marketers, Deep dive analytics and testing methodologies, Capacity building and mentorship, market research surveys, Fundraising diagnostics and health checks.
Karen Armstrong
Senior Consultant
Specialties: Marketing strategy, experience management, emotional storytelling, event & corporate fundraising, brand management, AI in fundraising
Ruth Wicks
Senior Consultant
Specialties: Mass market Individual Giving acquisition, retention and development, 2-step, Digital optimisation and integration, events, bequests, high-value donor management.
Julie Roberts
Director at More Strategic UK Ltd
Specialties: Strategy development in Community Fundraising, peer-to-peer and mass participation events, mentoring, implementation coaching, supporter research projects (supporter understanding, mystery shopping, benchmarking, virtual events, peer to peer data insights).