Our Mission
More Good
We want more people to do more in more ways
for longer to make the world a better place.
Our Promise
When we work with you to help change the world we promise to…
Be authentic – we will tell you what you need to hear not necessarily what you want to hear.
Listen – we seek first to understand your unique situation, challenge and opportunities.
There is no cookie cutter.
Engage – we bring people along through interactive workshops and interviews to make sure different views are heard and everyone has buy in.
Use and create evidence – through interviews, data analysis, rigorous testing and market research we make recommendations from a sound base of knowledge.
Be emotional – facts and proof can only go so far in creating change. We know that for supporters, beneficiaries and even organisational leaders it is feelings that truly drive change. We are emotional marketers.
Work together – we are your partners in change and growth. Neither of us can achieve what we want for the world alone. Together we can.
More Different
Apart from a grammatically challenging headline, this is what our clients tell us makes us different…
Experienced leaders – we have all managed large fundraising and marketing teams in complex organisations. We know how hard it is.
Insight driven – we have conducted more research into supporter behaviour than anyone else in Australia. We know why people do what they do.
Holistic approach – we understand the integration and reliance between fundraising, brand and services marketing. We join the dots.
Mindset – we are natural born optimists, we are solution focussed, curious and commercially minded. We want to see measurable outcomes.
Likeable – we are decent, authentic people, passionately committed to changing the world. Our work is serious but we always make time to laugh.
Our Theory of Change
These days everyone has a theory of change, so here’s ours! With combined experience of over 100 years of not for profit leadership – this is what we believe determines your success.
To change the world you need..
Culture – an organisation that understands and is committed to exceeding the expectations of its customers and is proud to fundraise
Insight – a deep understanding of why people do what they do, what needs you can meet and how to create passionate advocates
Strategy – to focus your limted resources to solve the most critical problems, build on the greatest strengths and create the biggest impact
Innovation – the systematic and rigorous pursuit of new ways to solve entrenched problems
Experience management – creation of powerful memories and feelings that change how people feel and what they do
Working together
Every project is different but this is how we will approach working with you
Coffee – let’s chat about what is going on and whether we are the right people to help
Immersion – we need to know your world. We will absorb the history and listen to the views of stakeholders, leaders and staff.
Diagnosis – we uncover the facts around what is happening
Hypothese – why is it happening and what is possible for the future
Directions – what will it take to change
Support – ongoing mentoring and monitoring to keep things on track