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Money And Meaning

  • Upbringing
  • Stability
  • Influences
  • Financial Situation and Attitudes

Influencing

  • Influencing Others
  • Influenced by Responsibilities

Motivations and Needs

  • Personal Values and Beliefs
  • Jobs to be Done
  • Moral Outcomes
  • Personal Identity
  • Need States

Trust and Impact

  • Trust
  • Ethical
  • Impact of Giving

Who and How to Help

  • Cause Concerns
  • Direct
  • Location Preferences
  • Ask Exposure
  • Giving Mechanisms
  • Declared Amounts

Social Media Power

  • Online Activity
  • Social Media Confidence and Sharing
  • Social Channel Usage
  • Social Media Impacts

Bequest Drivers

  • Influencing Others
  • Influenced by Responsibility