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Motivations and Needs
- Personal Values and Beliefs
- Jobs to be Done
- Moral Outcomes
- Personal Identity
- Need States
Who and How to Help
- Cause Concerns
- Direct
- Location Preferences
- Ask Exposure
- Giving Mechanisms
- Declared Amounts
Social Media Power
- Online Activity
- Social Media Confidence and Sharing
- Social Channel Usage
- Social Media Impacts
