Its all about the why

Attending the International Fundraising Congress last week in the Netherlands, someone reminded me of this fantastic TED talk by Simon Sinek, author of ‘Start with Why’ which is called ‘How Great Leaders Inspire Action’.  In it he talks of the importance of communicating the ‘why’ of your cause and understanding the ‘why’ of your donors.  It’s not enough to understand what your donors have done or how they’ve done it, for true donor centricity you need to delve deeper, look further and under the motivations and values that are underpinning donor decisions.  If you want to know more about why your donors choose to support your cause so you can drive deeper and more engaged conversations get in touch with the team at More Strategic by visiting

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