Bio

I am what you may call a ‘career’ fundraiser having made a deliberate choice to dedicate my working life to our unique sector over 17 years ago.  I have worked for charities big and small in both Australia and the UK across a multitude of fundraising disciplines; building brand new programs from scratch and leading large teams in the strategic development of multi-million dollar programs.  I hold a passionate commitment to raising the bar of professional fundraising so we can raise more money and continue to change the world.

Specialities

Mass market Individual Giving acquisition, retention and development, 2-step,  Digital optimisation and integration, events, bequests, high-value donor management.

Qualifications / training

BA Social and Cultural Studies, University of Nottingham

Ruth was a great support, particularly in the early days when I was still getting my head around the organisation and campaign.  Her advice and support has been really invaluable and has been a great comfort to have someone of her experience and knowledge to turn to with questions.”

Shelley Charlesworth

Direct Marketing Manager Ronald McDonald House Charities

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