More’s research is based on data supplied by 5,500 fundraisers and survey responses from over 1,000 people fundraising for 223 charities. We can conclude that Peer to Peer fundraising continues to grow in value but charities must be more proactive in recruiting committed fundraisers.

Being a featured charity will provide more fundraisers but the impulsive sign ups are lower in value and least likely to continue their relationship with you. Treat your peer to peer fundraisers like major donors and take them on a journey to their next experience of supporting you.