Community Fundraising is generally the last item on the ‘To Do List’ within a fundraising portfolio, yet this form of fundraising has grown in popularity, especially with the rise of social media. Research conducted in April 2014 reveals that many Australian charities are missing out on a potentially lucrative income stream because they are not applying core fundraising practices.
Charities need to utilise the internal fundraising knowledge and insights that they apply to other portfolios to their community fundraising program. They need to understand the importance of investing in this area and nurture these highly engaged supporters.The-Seven-Secrets-to-grow-your-Community-Fundraising-Income-2015
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