My journey in fundraising began at the Heart Foundation. In 2021, I joined More Strategic as a consultant. I have collaborated with major Australian charities and specialise in crafting digital-led solutions and customer journeys to elevate supporter experiences. In 2023, I was named one of Fundraising and Philanthropy’s Movers and Shakers for my pioneering work using Facebook Challenges to engage the next generation of supporters.


Marketing strategy, experience management, community fundraising and digital marketing.


Bachelor of Marketing and Health Science