Public Attitudes to Giving in the Pandemic

In mid September 2020 we surveyed a nationally representative sample of Australians to understand how the pandemic has influenced their finances and giving decisions. The findings suggested that, overall, people would cut back on charity donations before they would reduce their purchases of chocolate! Higher value donors see giving as more important and were more likely to increase than decrease giving over the next 12 months. There were significant differences between the generations for how they intend to manage their giving in the face of financial difficulties. The report examines public experiences and intentions across each channel of fundraising.