Do You Know Your Supporters?
Most data analysis tells you what your supporters have done. But to succeed in building lifelong relationships you must understand why they do what they do.More’s research compares engagement and satisfaction across charities and across donor type, value and longevity to reveal who they really are and why they do what they do. Our ebook “Supporter Engagement“ reveals, for each type of donor:
– their satisfaction
– their Net Promoter Score
– their level of engagement
– how they rate communications
– their character and personal values
