Bio

Self confessed data geek, I love helping organisations make better informed decisions on their strategy, programs and campaigns through data insights. Having had the privledge of working for a variety of amazing causes, leading large and small teams, I understand the internal pressures and challenges that fundraising teams face. I’m passionate about making the world a better place, and do this through drawing upon my 15 years experience in the not for profit sector to help more organisations to raise more money sustainabily for their beneficiaries and social causes.

Specialities

Integrated individual giving across direct marketing, bequest and major donors, Multi channel specialist, Coaching direct marketers, Deep dive analytics and testing methodologies, Capacity building and mentorship, market research surveys, Fundraising diagnostics and health checks

Qualifications / training

  • Currently studying Graduate Diploma in Psychology
  • Certified Qualtrics Research Core
  • Direct Marketing Certificate, ADMA
  • Bachelor of Commerce, Marketing and Accounting, Wollongong University
“Georgina was exceptionally professional with a wealth of fundraising knowledge & experience plus outstanding interpersonal rapport and very clear communications. This enabled Georgina to come in and immediately start providing benefits to our organisation which was one of the most valuable elements to her working with us.”

Pascal Hastings

Direct Marketing Manager - Camp Quality