The Donor Belief Christmas Tree

What drives giving behaviour? This simple model looks at the hierarchy of donor needs that influence donor behaviour.

The Virtuous Circle of Charity Marketing

This diagram illustrates the role that everyone has in supporting fundraising

Peer to Peer Online Triangle

This diagram shows the relationship between the cause and challenge in determining P2P fundraising income.

People, Process, Culture

Many Not For Profits experience challenges with working across federations and departments. Whilst united in their commitment to the mission of the organisation there can be differing beliefs about how to achieve the mission, different values that underpin decisions and different ways of working. Yet, working in an integrated way across departments can deliver stronger social and organizational marketing benefits whilst working more effectively across federated organisations can improve access to resources and talent.